Companies that engage with the idea of marketing have to be always up to date with current trends. Marketing can be a challenging prospect, especially when you consider that it is a billion-dollar industry with thousands of competitors. Everyone is looking for the next big thing in marketing, and everyone is looking for a way to place their company on the map.
Keeping an eye out for the next revolutionary thing in marketing can be challenging. Various media designs change so little time that whatever design you might have right now in your marketing campaign could be outdated tomorrow. This can be problematic, especially when you’re looking to manage your brand appropriately. Being able to keep with trends with marketing should be your priority.
But there are just way too many elements to keep track of. Thankfully, there are some trends in art and design that are considered timeless. These designs are known to grab people’s attention no matter what. So if you’re looking to get your message across to your target audience, try these timeless design choices that are always used in marketing.
Minimalistic Design
Your marketing campaign’s minimalistic design is what you’re looking for to have a clear message delivered to your target audience. Minimalistic set pieces are known for their transparency and bold identity when it comes to relaying information. This is why they are used in so many marketing designs.
Minimalism started in the 1950s, and from there on, the design was considered timeless. This kind of art is deemed to be pure and bold as it lacks the background elements that other art forms have. It shows what it means to show without any clutter. It’s confident, and it’s not trying to be anything more or less than what it is. Everyone loved it for its modern design. People also loved it because it wasn’t cliche. It was a fresh new look into how we make art, which was revolutionary at its time.
This kind of art made its way into marketing design the moment people saw it. It made sense for it to be used in marketing because it relays information so well. Its design also fits well with the modern view that people have nowadays. Millennials are so obsessed with this kind of design that they enjoy seeing it everywhere, including advertisements. Considering that they are currently the biggest spenders globally, you should think of using minimalism in your next marketing campaign.
Minimalistic design is all about being bold. Think simple, think confidence, and that’s how you can lead successfully with this kind of design in your next marketing campaign.
Sentimental Design
The best timeless pieces of art are those that invoke meaning and emotions within people. We can see a lot of art pieces that aim to do this. Sometimes we see them in the form of scenery. In some situations, they can look a lot like people. This kind of sentimental design is strong when it comes to marketing because of its impact on consumers.
We’ve seen sentimental videos of family and friends spending time with each other in commercials. We’ve seen photos of lovers holding each other’s hand in marriage on billboards. All of these advertisements are meant to invoke the emotions of people. They are intended to represent a particular memory in people’s minds to engage and connect with consumers.
Unlike minimalistic design, the point of sentimental designs in marketing is to keep the audience’s attention towards the advertisement long enough to understand its message. This will then theoretically create an organic call to action from the consumer, driving potential sales. That’s the idea behind it and why such a design works so well in marketing.
Personalization
Personalization isn’t a form of art and design in marketing but rather an overarching idea that drives modern art design in marketing.
All consumers would like to feel special. That’s why many designs nowadays are personalized to their liking. Sometimes when we open emails from various companies, we can see various designs that entice us to buy their products. That’s what personalization is all about and why it is currently the driving force of media design marketing.
The idea is to make consumers feel special through personalized ads to buy certain products or services. It’s a powerful tool, and when used with the right design, it can be near unstoppable. The best part about it is that it’s organically timeless! Since you rely on people’s design taste, you can never run out of ideas if you have personalization in mind.
