The revenue of the $12 billion media design industry is primarily tied with marketing. It’s an essential part of marketing, and it’s used by many companies all over the world. But why is media design so integral to marketing?
The vital role of media design in marketing is to engage consumers with advertisements. Many years ago, it wasn’t easy to engage consumers with simple ads. People got tired of seeing the same old block of texts telling them to buy certain products. So marketers have to be creative. They introduced the idea of adding media design, such as pictures and images, into ads. Pictures and images added variety to many advertisements in the US, adding to the rich history of the country.
Today, the existence of the internet made media design essential to every marketing campaign. Everyone can see your advertisements when they visit the internet. However, the idea now is how to make yourself stand-out. Here are some ways you can apply media design to market your business.
Guerilla Marketing
Guerilla marketing is a type of marketing that relies on shock value. It’s also a type of marketing used by many companies to relay information in a short amount of time. Big companies use this kind of marketing to express their opinions. In contrast, small companies use this to put themselves on the map. It’s a great marketing tool that is cheap and reliable, given that you arm yourself with the right information and design.
Guerilla marketing relies on information. Gathering information from your target audience is key. It can be done from surveys or through studying consumer behavior and buying. You can also use current events and trends as a benchmark for your guerilla marketing campaign. These are all essential factors in determining the kind of design you will use to market your campaign.
Compared to the other marketing types on this list, the theme is integral in choosing the right media design. You’d have to think of a theme that would relate to your target audience. Themes may come in many ways, it can be the color of your design, the images, and pictures you choose, or it can even be the places where you decide to put up your ads. These are all essential in selecting the right media design for your campaign. If you have done your research, you can easily choose a suitable theme for your audience. This is where you can start applying your media design team. They can be the ones to brainstorm the right advertisements for your campaign.
It can come in all forms, but remember, your design’s main idea should be centered on shock value. Bold statements and images can make a difference in this kind of marketing. But tread lightly, because this kind of marketing may be harmful to your company. So remember to use the information you have and relay it properly to your media design team and identify any problems you may have with your design.
Content Marketing
Content marketing is a type of marketing strategy that centers itself on consistency and not the theme of your campaign.
Content marketing can be done in a variety of ways. One of the more famous ways to do it is through search engine optimization (SEO) services. SEO services can put your company on the front page of any search engine. It’s great if you want to get some traction. The best part about SEO is that you can outsource services or have external contributors to do the work for you. SEO doesn’t rely much on media design, but it is the best way to stay consistent with this form of marketing.
Another way is to create images and videos for your company’s blogs. Pictures and images have been known to engage consumers. Many people are visual learners, so they rely on what they see to retain and study information. So infographics can be really helpful in helping your consumers understand more about your company. Videos are also great content for your marketing campaign.
Many consumers spend hours watching YouTube videos every day. They watch videos for entertainment, news, and learning purposes. It’s the best medium for your company to create content because you can have a couple of hundred views on the videos you make no matter what. Videos are also great because they are versatile. You can upload the videos you create on almost any platform, and it will still have the same desired effect.
Social Media Marketing
Social media marketing is more of a supplement to the other content marketing strategies on this list. It’s also an excellent place for your media design team to start experimenting with their thoughts and ideas regarding marketing your company.
Social media is volatile, but that’s what makes it so good. It’s a good platform for both guerilla and content marketing, but without the same hassle and cost. Anything can be uploaded to social media, may it be blogs, pictures, or videos. So it’s a great place to let your media design team run wild. They can make memes, memorable videos, and infographics. These forms of media design can work in social media marketing because, in this kind of marketing, it’s all about looking for something that sticks.
Once you’ve found a form of media design that seems to resonate well with your target audience. You can then create more of that kind of media design to market your company through well-known social media channels.
Media design is crucial to all of these marketing strategies. Having a media design team is essential in creating the right content for your marketing campaigns. It will eventually lead to exciting design choices that can place your company on the map. ;
