The pandemic rendered many companies, no matter the industry, in alert mode. The crisis changed consumer’s needs and demands, giving them zero option but to conduct extreme measures to keep up. While some managed to stay afloat, they had to adopt new changes that are nowhere near their usual business setup. Some had to resort to remote work while others when on branding their business online.
In the public’s eye, insurance companies are thriving now that more people are thinking more about their health and future. They learned the hard lesson of not having enough health and life insurance under their names. But despite the growing demand for health and life insurance policies, many insurance companies are still trying to figure out how they can keep up with the competition.
If you are an insurance agent or owner of an insurance company, know that there are many things you can do during these trying times. Here are three strategies you can consider to ensure your company sails smoothly during a crisis.
Welcome Digital Marketing Efforts
No insurance company should ignore the power of digital marketing. Almost all businesses are now investing in marketing their business online. This is since after majority of consumers shifted to online activities.
Thankfully, the internet is a great source of insurance marketing strategies. One can leverage different digital marketing strategies to boost their insurance company’s success. You can start by building a professional insurance website and optimizing your page.
Adding email marketing to your strategy can help boost customer engagement while improving referral rates. You can get more leads with the right email marketing. Outbound marketing can also help you improve your insurance sales, promptly helping you grow your brand.
Even if you are not familiar with any digital marketing strategy, tools and guides are available on the Internet. But when your hands are tied, you can always hire the pros to get things done for you. You can outsource such tasks to ensure you get to focus on your integral tasks.
Redesign Workforce Locations and Travel
Now that the pandemic is making everyone uncomfortable about face-to-face interactions, it pays to review how you deal with clients. You need to ensure your prospects and existing clients can easily reach out and understand your points while still maintaining a safe distance. You want to make sure you still get to nurture a healthy relationship with them.
This is why more companies are embracing telecommuting options. Consider providing your insurance agents the equipment they need to work from home. This way, they can still work, interact with clients, and be effective in their job despite all the social distancing.
There should also be a procedure in place in case one of your employees gets sick. Restrict traveling for now and stick to digital ways of communicating with clients. Revisit these policies every time circumstances change to make sure these can effectively suit your business needs.
Don’t Forget About the Other Risks
During the pandemic, more businesses fell victim to numerous cyberattacks. As more consumers went online, businesses naturally followed suit. Their tech use made them more vulnerable to different cyberattacks without the right interventions.
More insurance companies are taking their business online, and insurance policies are becoming a hot commodity these days. This puts your brand at greater cyber risk. Don’t wait for your business to suffer before you invest in anti-cybercrime measures.
There are simple ways to protect your brand against different cyber threats. But why settle on the usual ones when cybercriminals can easily get past regular prevention measures? You don’t want your critical business data and your consumer’s details to leak into the hands of the wrong people.
There are many cyber threats against insurance companies. These include having outdated hardware, outdated software, scam, cloud, and ransomware attacks. To better protect your insurance business against cybercrime, consider the following tips.
- Ensure all software is up to date
- Train employees on the best IT security practices
- Back up all business files
- Only give key employees enough access to sensitive business information
- Conduct regular threat assessments
- Reinforce policies concerning password security
- Enforce 24/7 monitoring
- Draft a cyber-security action plan
- Invest in cybersecurity services from reliable providers
It is time that you start caring about your brand’s cybersecurity. You don’t want to lose clients and put your reputation at risk because you failed to safeguard your brand. Take cyber threats more seriously, and don’t let this be the downfall of your business.
The success of your insurance business lies in the decisions you make. Choose to do more if you don’t want your brand to suffer during the pandemic. Be resilient, keep up with the trends, and learn from the mistakes of others if you want your business to thrive.
